Whodunit AR is a conceptual murder mystery board game developed as a sub-brand concept for Hasbro. The project explores how traditional tabletop gameplay can evolve through augmented reality. Players step into the role of a detective, investigating cases by exploring clues, analyzing suspects, and uncovering digital evidence through an AR-powered mobile interface. By combining physical board game elements with interactive storytelling, the experience transforms classic mystery gameplay into a more immersive investigation.

 

The visual identity blends detective noir aesthetics with contemporary illustration and interface design, creating a mysterious yet playful atmosphere.