PUBG Mobile Campus Squad was a campus engagement project designed to connect university students through gaming and community experiences. The goal of the project was to strengthen PUBG Mobile’s relationship with the student audience while creating a competitive and social gaming environment on campus.

 

The initiative introduced a campus league where students could form teams and compete in PUBG Mobile tournaments. The project combined online competitions with on-campus activations, allowing students to participate both digitally and through physical events organized at universities. Students created their own squads, competed against other campus teams, and represented their universities throughout the tournament. Winning teams received rewards and recognition while becoming part of a larger gaming community built around the project.

 

In this project, I worked on the visual and experience design aspects of the campaign. I designed social media assets and hero visuals for digital platforms, and contributed to the spatial design of the event areas with a focus on user experience. The goal was to create a cohesive visual language across digital and physical touchpoints while ensuring an engaging and intuitive experience for participants.